Creative Spirit is a non-profit organization that creates employment opportunities for individuals with intellectual and development disabilities.
They wanted to target creative agencies during New York Ad Week in order to expand the conversation around diversity in the industry to encompass disabilities.
Our idea for the program was 'What's more creative than being different?'.
We promoted our Ad Week panel with a series of videos poking fun at the egos of some of the industry's biggest names. And we're continuing the program at Cannes.