'Life is a balancing act'

Core is a premium water that is perfectly pH balanced to match you body’s ideal pH level.
We were tasked with creating a social content driven campaign with their celebrity investor and spokesperson, Demi Lovato.
Our idea 'Life is a balancing act'  tapped into Demi’s very public sharing of her ongoing struggles to find balance in her life and called on people to 'Find their balance'. 
We created 10 online films, along with POS and OOH.