'Wonder. Far and Wide.'
Hotel chains bank on consistency—different locations, same amenities.
But the Loews Hotels experience is anything but consistent.
As a family-owned chain with 26 very different locations in 26 different cities, each hotel comes with its own personality.
They wanted a way to unite these disparate properties, whilst celebrating the feeling that comes with being out of your element.
Our pitch idea was 'Wonder. Far and wide.'
It celebrates not just Loews' uniqueness, but also the travelers who enjoy stepping out of their comfort zone.
We bought it to life with a character who represents the most adventurous traveler there is, a spaceman, and then imbued the entire guest experience with this personality.