BITS AND PIECES
Here's some smaller campaigns and one-offs that I have a soft spot for.
'What's more creative than being different'
Creative Spirit is a non-profit organization that creates employment opportunities for individuals with intellectual and development disabilities.
They wanted to target creative agencies during New York Ad Week in order to expand the conversation around diversity in the industry to encompass disabilities.
Our idea for the program was 'What's more creative than being different?'.
We promoted our Ad Week panel with a series of videos poking fun at the egos of some of the industry's biggest names. And we're continuing the program at Cannes.
'Work it between washes'
Tresemme wanted to raise the profile of its new dry shampoo range with a cheeky campaign that gave the brand a stronger voice.
So we made one night stand and binge drinking jokes along with painting a trap for basics.
'A little surprise goes a long way'
We launched Kinder Joy in the USA with the tag line 'A little surprise goes a long way'.
Designed to remind Moms to take some time out to bond with their kids, this line was also the guiding principle behind our activations across the year.
We began with a press event where we delivered the first shipping container filled with Kinder Joy eggs and followed it up with a public reveal at the Oscars featuring an integration into the E! red carpet show and a spot that Leslie Jones went on Twitter to call it a 'dope-ass commercial'.
Alfa wanted to highlight the fact that their vehicles are made for drivers who want to drive, and double down on their commitment to avoid autonomous vehicles. We made these two rips to bring the idea to life.
SAMSUNG PREMIUM CARE
'Your Location is Our Location'
We were tasked with launching Samsung Premium Care, Samsung's Genius bar competitor.
Their key point of difference is that instead of coming in-store for help, they'll send a technician to you.
Hence our idea "Your location is our location".
Dog do more than just love their owners, they're always looking to protect them. So it makes sense that dog owners should return the favor.
'A fair go for all'
As part of the 'Fair go for All' campaign, our earnest hero 'Robin da Hood' went about Australia making life fairer for Virgin Mobile customers.
Part of that was handing out stacks of stripper dollar style refer a friend vouchers to new customers.