LIFEBUOY
'Secret Wash'

Lifebuoy is an iconic Unilever brand that provides affordable soap to millions throughout Africa, South America, Asia and the Middle East.

To promote their color changing hand wash, we turned hand-washing from a boring chore into something fun.
The Secret Wash campaign uses specially choreographed routines that teach kids to properly cover their hands with soap, and to rub them for 10 seconds, the amount of time needed for soap to be truly effective.

The content led campaign was supported with trading cards, a competition to come up with new moves and a limited run giveaway of personalized posters.