GOOGLE PIXEL x NBA

 I was lucky enough to oversee the first two seasons of Google Pixel’s NBA sponsorship.
We gave the phone a reason to show up through truly 360 campaigns that included fan experiences, influencer and partner strategy and executions, as well as long form content that became product focused TV ads through the season.

OK I SEE YOU!

Launching Pixel into hoops culture

BUILT DIFFERENT

Making the league by any means necessary