PSA’s AND SOME BITS ‘N BOBS

I’ve been lucky enough to work on some very worthy initiatives, ranging from anti racism to female empowerment and jobs for those with disabilities.
Plus when you’re freelancing, everyone wants to see proof you’ve worked on x and y and Mongolian goat herding.

So here’s a bunch more stuff I’ve made, leaning into the good.

#DoMore PROJECT

Australia has a very dark history regarding race relations.
But thankfully there's a lot of Australians committed to creating positive change and eradicating racism.
DO MORE is a call to action for Australians wanting to be more informed, more educated, and more engaged in challenging racism.
Spearheaded by NBA star Ben Simmons, an all star cast of Australians from all backgrounds and fields , including Margot Robbie, Nova Peris and Hugh Jackman have come together for a year long program.

BUDWEISER
’Checking in, that’s Whassup’

In March 2020 a little thing called COVID happened. You might remember it, I dunno.
To help people understand the power of checking in on friends and family who might be struggling,
we brought back Budweiser’s iconic “Whassup” phrase with a twist that made it relevant to the crisis.
We created two star filled episodes, debuted the first one during the final episode of the Last Dance,
and then held regular virtual Happy Hours on InstaLive so that fans could check in with the stars over a Bud.

CREATIVE SPIRIT
'What's more creative than being different'

Creative Spirit is a non-profit organization that creates employment opportunities
for individuals with intellectual and development disabilities.
They wanted to target creative agencies during New York Ad Week
in order to expand the conversation around diversity in the industry to encompass disabilities.
Our idea for the program was 'What's more creative than being different?'. 
We promoted our Ad Week panel with a series of videos poking fun at the egos of some of the industry's biggest names.  
And we're continuing the program at Cannes.

TRESEMME
'Work it between washes'

Tresemme wanted to raise its profile with a cheeky campaign that gave the brand a stronger voice. 

So we made one night stand and binge drinking jokes along with painting a trap for basics.

CORE
'Life is a balancing act'

Core is a premium water that is perfectly pH balanced to match you body’s ideal pH level.
We were tasked with creating a social content driven campaign with their celebrity investor and spokesperson, Demi Lovato.
Our idea 'Life is a balancing act'  tapped into Demi’s very public sharing of her ongoing struggles to find balance in her life and called on people to 'Find their balance' across 10 online films, along with POS and OOH.

LENSCRAFTERS
Social

Lenscrafters wanted to update their social media presence in order to make it more relevant to the platform and the younger audience they were reaching there.
So we went and shot with a brighter, more vibrant palette that used more interesting crops than they had traditionally utilized, with younger models

KINDER
'A little surprise goes a long way'

We launched Kinder Joy in the USA with the tag line 'A little surprise goes a long way'.
Designed to remind Moms to take some time out to bond with their kids,
this line was also the guiding principle behind our activations across the year. 
We began with a press event where we delivered the first shipping container filled with Kinder Joy eggs
and followed it up with a public reveal at the Oscars featuring an integration into the E! Red Carpet Show
and a spot that Leslie Jones called a 'dope-ass commercial'.

SAMSUNG PREMIUM CARE
'Your Location is Our Location'

We were tasked with launching Samsung Premium Care, Samsung's Genius bar competitor. 
Their key point of difference is that instead of coming in-store for help, they'll send a technician to you.
Hence our idea "Your location is our location". 

FRONTLINE PLUS
'Protection'

Dogs do more than just love their owners, they also do their best to protect them.
So it makes sense that dog owners should return the favor.

VIRGIN MOBILE
'A fair go for all'

As part of the 'Fair go for All' campaign, our earnest hero 'Robin da Hood' went around Australia making life fairer for Virgin Mobile customers. 
One of these things he did was handing out stacks of stripper dollar style refer a friend vouchers to new customers.